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London is full of cinemas and cinema clubs, some of them showing a large number of continental films. Cinema-going is a regular habit for a considerable number of people in London; the number of cinema-goers is much larger than that of theatre-goers. Unfortunately, the cinema in Britain is looked upon as rather an entertainment than «the arts». As a result, comparatively few films of international standard of quality are shot in Britain, and if they are, they are often a commercial failure.